Media Studies

Media Studies explores how media products communicate meaning, construct representations and influence audiences. Students analyse and create media across print, audio-visual and digital platforms, developing critical thinking alongside practical production skills.

At KS4, we follow the Eduqas GCSE Media Studies specification, combining rigorous textual analysis with creative non-exam assessment (NEA).

Core strands include:

  • Media Language

  • Representation

  • Media Industries

  • Media Audiences

  • Media Production (NEA)

The curriculum is carefully sequenced so that students first develop analytical vocabulary and theoretical understanding before applying this knowledge to set products and original media production. Retrieval, exam practice and iterative feedback are embedded throughout.

Assessment combines external examination and NEA coursework. Students regularly complete extended response questions and QLA-informed practice to build exam confidence and precision.

Independent learning includes research tasks, theory retrieval, case study revision and development of NEA production work.

 

Key Stage 4

There is no KS3 provision for Media Studies. Students opt for the subject at GCSE.

Curriculum Structure

  • Component 1: Exploring the Media

  • Component 2: Understanding Media Forms and Products

  • Component 3: Non-Exam Assessment (Magazine Production)

Students study a range of contemporary and historical set products across newspapers, magazines, advertising, video games, radio and television.

Responsive Curriculum & QLA

Regular exam-style questions are used to refine analysis of media language and representation. QLA informs reteaching of theory, terminology and contextual understanding. NEA milestones include structured drafting, teacher feedback and moderation preparation.

GCSE Media Studies Curriculum Overview

Term Year 10 Year 11
Autumn 1 Introduction to Media Studies (Framework)
Advertising – Quality Street		 Newspapers – The Sun
Film Set Product – No Time To Die
Autumn 2 Advertising – NHS 111
Newspapers – The Guardian		 Video Games – Fortnite
Bond – The Man With The Golden Gun
Spring 1 Music Videos – Stormzy / Taylor Swift
Film Industry		 Media Industries – Desert Island Discs
Crime Drama – Luther
Spring 2 Newspapers – The Sun (Industry & Representation) Magazines – Vogue
Crime Drama – The Sweeney
Summer 1 Video Games – Fortnite (Industries & Audiences) Magazines – GQ
Revision & Exam Preparation
Summer 2 Media Industries – Desert Island Discs
Magazines – Vogue		 NEA Refinement
Examination Preparation & Moderation

Year 11 includes targeted exam technique development, structured retrieval and bespoke intervention where required.

Sixth Form

Media Studies is also offered post-16 as a vocational pathway, building on analytical and production skills developed at GCSE.

Course Components

  • Media Theories & Critical Frameworks

  • Industry & Audience Analysis

  • Media Production & Pitching

  • Pre-Production Documentation

  • Extended Practical Project Work

Students undertake professional-style briefs including pitching, research, planning documentation and production work, developing industry-relevant skills.

Academic rigour is strengthened through application of theory (Hall, Barthes, Todorov, bell hooks) and extended analytical writing.

Literacy, Careers and Personal Development

Vocabulary
Students develop precise disciplinary vocabulary including: semiotics, representation, ideology, enigma code, mise-en-scène, audience positioning, institutional context and regulation.

Knowledge Organisers
Each set product has a structured knowledge organiser supporting retrieval, theory application and exam technique.

Careers Links
The curriculum exposes students to careers including:

  • Journalism & Editorial

  • Film & TV Production

  • Advertising & Marketing

  • Game Design & Development

  • Digital Media & Content Creation

  • Media Law & Regulation

Students explore real-world roles such as Director, Editor, Producer, Graphic Designer, Scriptwriter, Media Analyst and Digital Content Producer.

SMSC / Personal Development

Students critically explore:

  • Media ethics, bias and regulation

  • Representation of gender, race and identity

  • The influence of media on culture and public opinion

  • Responsible digital participation

  • Creative independence, resilience and collaboration

Through analysis and production, students develop confidence, evaluative judgement and an informed understanding of the role of media within contemporary society.